A Really Long Survey

Below is the survey that Candlewood Suites sent me after a recent stay in one of their hotels. Whoever created this needs to not only consider what information they need to gather, but also the chances that the person on the other end are going to respond. When you send out a survey that looks like the SAT’s people most likely aren’t going to fill it out, at least not people like me who value their time. Oh, did I mention that this had even more questions on the backside?

Recommendations

What would I recommend? I would recommend keeping it simple. Have three options for each question instead of five and cut the number of questions down to five or ten. If I would have received a simpler survey, I would have filled it out and they would have some data instead of wasted paper and shipping.